Effective Date: January 1, 2016
Individuals must be 13 years of age or older to use this Site and you warrant that you are 13 years of age or older. By using the Site, you consent to the privacy practices described in this Policy, as modified from time to time by us. Therefore, you should carefully review this Policy so you understand our privacy practices.
- What information we collect from you;
- What “cookies” are and how they are used;
- Information concerning links to third party Web sites;
- Information for younger visitors and their parents;
- How we use the information we collect;
- Disclosure of information;
- The security measures we put in place to protect the loss, misuse or alteration of the information we obtain;
- How you may view the information we collect and update and correct the information; and
The following section describes our disclosure practices more fully:
Internal Use of PII. In general, we use PII internally to serve our users or customers, to enhance and extend our customer and user relationships so our users or customers may take maximum advantage of our products and services. For example, by understanding how you use our Site from your computer or mobile device, we are able to customize and personalize your experience. More specifically, we use PII to provide services or to anticipate and resolve problems with our Site, or to respond to customer support inquiries, and to create and inform you of new products or services from Rochester Ford or others that may better meet your needs. You should review the following section to understand when Rochester Ford discloses PII to affiliated and non-affiliated third parties.
Your PII may be used by us and our parent, subsidiaries, affiliates, joint venturers, successors, assigns, sponsors and/or partners (“Affiliated Third Parties”) to provide you with additional services. We may also rent, sell, or share your PII with other people or non-affiliated third parties.
Internal Analysis. We may use PII and aggregate information for our own internal statistical, design, or operational purposes, such as to estimate our audience size, or measure aggregate traffic patterns as well as to understand demographic, customer interest, and other trends among our users. We may also use PII to customize various aspects of the Site to your preferences. We may outsource these tasks to third parties for external analysis.
This Site uses Adobe® Site Catalyst to help Rochester Ford measure the use of the Site or tailor our online ads based on the likely interests of our users. You can opt out of the use of Adobe cookies for these purposes by clicking here: Opt Out.
Marketing Purposes: As referenced above, we may disclose your PII to both Affiliated Third Parties and non-affiliated third parties so they can inform you about their products or services. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails.
Our Affiliates: PII as well as aggregate information may be shared with our Affiliated Third Parties and stored on equipment and facilities that we share with such affiliates. We will keep all information collected from this Site logically separate from other information stored by such affiliates on such equipment.
Business Transfers: Information about our users and the Site is one of our most important business assets. Therefore, information about our users, including PII, will be disclosed as part of any merger or acquisition, creation of a separate business to provide the Site or fulfill products, sale or pledge of company assets as well as in the event of an insolvency, bankruptcy or receivership in which PII would be transferred as one of the business assets of the company.
Protection of Rochester Ford and Others: We release PII when we believe it is appropriate to comply with the law (e.g., a lawful subpoena, warrant or court order); to enforce or apply our policies; to protect our rights or property, or to protect our users from fraudulent, abusive, or unlawful use of, our Site; or if we reasonably believe that an emergency involving immediate danger of death or serious physical injury to any person requires disclosure of communications or justifies disclosure of records without delay. In addition, we reserve the right to disclose any PII or aggregate information if required to do so by law, including compliance with legal process served onRochester Ford, or if we believe that such action is necessary in order to (a) to protect or defend the legal rights or property of Rochester Ford, the Site, or its users; or (b) in an emergency to protect the health and safety of the Site’s users or the general public.
Links to third party sites. The Site may contain hyperlinks to other Web sites, including sites we may not own or operate. We do not monitor or control the information collection or privacy practices of any third parties, and are not responsible for their practices or the content of their Web sites, including their use of any information (such as IP address, browser type, or operating system) collected when visitors “click through” links to their sites or view advertisements served by them. We encourage you to become familiar with their privacy practices, and to contact such third parties if you have any questions about their respective privacy policies.
Do Not Track. Our Site does not respond to browser-based, DO NOT TRACK requests.
Disclosure of handles and postings. The username you select or are provided with in order to participate in certain public areas (such as bulletin boards, chat rooms, and the like) of the Site (your “Handle”) is deemed non-personally identifiable information. Your Handle may be published on the Site and may be disclosed to others, including, without limitation, to the public at large, and to any third parties with whom we elect to share such information. In addition, if you include your name or any other PII in any material transmitted or posted on public areas of the Site, such information will be published on the Site and will be disclosed to other users of the Site and to other third parties who may have access to or otherwise see a display of such information. You hereby release, hold harmless and waive any claims against Rochester Ford relating to such disclosure, sharing, or publication.
Security. Our data networks are protected by advanced firewall and password protection systems. We also maintain administrative, technical and physical safeguards to protect against unauthorized access, use, modification and disclosure of PII in our custody and control. We also are committed to employing reasonable technology in order to protect the security of our Site. Our security practices and policies are periodically reviewed and enhanced as necessary, and only authorized individuals are granted access to the information provided by our visitors. There is no 100% guarantee of security on the Internet, however. In addition, e-mail that you send us is not necessarily secure against interception. You are ultimately responsible for the security of your user name and password. If you have to write it down, please keep your user name separate from your password.